The customer at the center of the Intesa platform Email List Thanks to the new platform it is possible to digitize the customer acquisition and management process which is divided and addressed by step. The first part of the process, that is the identification Email List of the end user (the potential customer) and the management of the contact within the platform, as we have already anticipated, it can be entrusted to Salesforce, Intesa's partner, and to the integration with its Salesforce Customer 360 solution.
Which provides all the necessary tools to have a Email List complete 360-degree view of its customers, and to connect with them wherever they are, through any contact channel, with applications that can be sales, assistance, marketing automation, analytics Email List and so on. The integrated CRM platform then provides all the teams that collaborate in customer Email List interaction with all the information necessary to create that personalized experience that customers expect.
Once the prospect has been identified, Intesa takes Email List care of "bringing him on board" by offering a streamlined and integrated experience. The onboarding process is increasingly important for every reality as it allows you to build a trusting and transparent Email List relationship with the customer and at the same time allows the structure to collect the information that enables a series of activities both from a business point of view. both of control. The methods of they can be different and can be built on the basis of the experience you want to offer to the user.