This way, your content can be seen as an expert in a particular field, rather than a jack of all trades, but a master of none. Content like that is a dime online. Sure, it's good for your users, but how does it benefit your SEO? The most important thing Google uses to determine a websites authority is the number of backlinks from other websites. And you know what people refer to? Exceptional content. It's not about 'what': it's about 'where' with keywords Like almost everything in life, quality is far more important than quantity when it comes to keywords. Your article may be 50% filled with the keyword you're targeting, but that won't matter (except maybe negatively) to search engines if they're all placed in your footer.
Advertising Continue reading below Knowing where to place keywords is the most important thing to consider these days. Your hair masking service slug, header, H2, and image alt text will all have more impact than just injecting it into your body paragraphs. Take advantage of these placements to maximize their effectiveness and only use your keywords where they feel natural and unobtrusive in the rest of your content. Conclusion: what is the verdict? Here's the real question: do keywords matter in modern SEO? In short: yes. But they matter much less than before. Unfortunately, many still have the old “stuff them in, the more the merrier” mindset. It didn't improve the content then, and it certainly doesn't now.
Not only does this not benefit SEO efforts, it can actually hinder them. Moreover, it can make most written content look strained and clunky. Modern techniques have evolved with search engines. Simply put; it's about attracting people now - not machines. Advertising Continue reading below And that's really a good thing. Because an engaged and satisfied user is not only more likely to click on a link. They are also likely to share your site and even convert. By carefully assessing user intent, writing extremely specific and ridiculously relevant content, and applying keywords in their place, you can make your content as appealing to search engines as it is to your audience.