In other words, the university was focused on marketing techniques to promote the institution and position it, but they were leaving aside the other part of the strategy that caused the conversion of potential clients, in their case, B2c Email List students. [tweet "Pure marketing is no longer enough to sell"] through workshops, the B2c Email List university managed to understand who its buyer persona was and as a result of this the B2c Email List sales funnel was created; subsequently, rich and highly targeted content was produced through 10 ebooks. Once the content was ready, the marketing automation plan was created to nurture the lead, qualify it and advance it in the institution's purchase process.
Similarly, the landing page, pop-ups and a contact center were created to call the leads that were hotter or more ready for an invitation to sign up. With all the educational marketing strategies in place, execution began to B2c Email List promote the b2c email list content from the highest part of the sales funnel, the one that had already been identified to promote the university. The result obtained, after 8 months applying educational marketing B2c Email List strategies hand in hand with inbound marketing, was to attract new students. New enrollments increased by 23% compared to the previous year.
The eia university understood that the best strategies to attract students are those that are applied from the conception B2c Email List of inbound marketing. Since then they are generating efforts to produce content to nurture their leads. These are also highly segmented to increase the percentage of enrollment year after year. [tweet «the best strategies to attract students are those that are applied from the conception of B2c Email List inbound marketing «] stafford global stafford global has a very innovative business model, and it is that it certifies students from anywhere in the world through the participation of the most important and recognized universities in the united kingdom. Having distance education as a banner, they had to think of educational marketing strategies that would allow them to adapt to the new demands of the students.