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Jun 20, 2022
In Welcome to the Forum
Meituan and Didi are on different paths again. In recent months, Didi Chuxing has successively split up several sub-brands: Qingcai Carpooling, Whatsapp Database Kuaidixin Rental, and Orange Heart Choice. If you count the independent Hua Xiaozhu taxi app, as well as Licheng special car, green orange bicycle, and Xiaoju car suit that have Whatsapp Database been operating for many years. Didi's intention is obvious, to create a diversified brand matrix around travel and life, and build a "DiDi brand universe". Standing on the same side as Didi is 58. Just last week, 58’s Daojia business Whatsapp Database changed its name to “Swan Daojia” and madly distributed 100 million yuan in cash coupons in the name of new spokesperson Deng Chao. Previously, 58 Daojia also renamed its express business as “Kaigou Taxi”. Whatsapp Database Including 58.com, Ganji, Anjuke, China Talent Network, and Zhuanzhuan, 58 Group also has a diversified brand universe. Meituan announced on Friday that the company name will be simplified to the two-character "Meituan", aiming to establish a unified brand image of the company. In fact, Meituan started its "brand slimming down" very early. Mobike changed its name to Meituan Bike, and Hazelnut B&B changed its name to Meituan B&B. All new businesses are basically extended Whatsapp Database based on the main brand of Meituan: Meituan Select, Meituan Shopping, Meituan Power Bank... Considering that the main color of online and offline was unified as "Meituan Yellow" in June last year, in Whatsapp Database terms of brand building, Meituan firmly stood on the side of "brand unification". 1. What are the reasons for unification and diversification? Whether the brand is diversified or the brand is unified, there is no difference between the two brand strategies.
Brand Unification Vs Whatsapp Database content media
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zzz aaa
Jun 20, 2022
In Welcome to the Forum
Under the cultivation of the consumption habits of Pinduoduo, Pinduoduo has become a very important customer acquisition method in Whatsapp Database various industries, and the education industry is no exception. As early as the end of 2019, Hualala Lighthouse Whatsapp Database quickly acquired millions of accurate paying users by virtue of its low-cost per unit purchase method. After entering 2020, after the knowledge payment has entered the final stage, The three-in-one combination of gift-giving and task treasures has formed an interrelated and cooperative growth design that is worthy Whatsapp Database of reference and attention. This article will start from the three-in-one fission growth design kernel, the detailed dismantling of the three-in-one fission growth implementation, and the summary of the growth thinking of the Whatsapp Database three-in-one fission growth, and let you fully understand and learn the details of its actual combat. 1. Three-in-one fission growth design core of He Xiaoxiang Light Lesson He Xiaoxiang was established in 2017 and started with writing courses. In the B round financing stage, it has obtained financing from Innovation Workshop, Bertelsmann, and TAL. It is an online education brand Whatsapp Database focusing on quality education for children aged 3-12. At present, there are writing courses, big language Classes, English art classes, programming classes and other products, Hexiaoxiang light Whatsapp Database class is positioned as a channel for supplying Hexiaoxiang large class package products, mainly including 4 kinds of customer acquisition products: 0 yuan to buy, 1 yuan to unlock the class , low-cost class, free gift in kind.
With 50,000 Participations Whatsapp Database content media
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