Apr 11, 2022
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Generating leads is a very important goal in digital marketing strategies, but it is only the first step. To get a lead to become a customer, you will have to monitor the state in which it is and nurture the relationship step by step. But without the right tools and strategies, lead tracking can turn into chaos. In this article we tell you the key clues to keep your leads under control and make digital marketing more effective. Do you want to know how Hubspot works and its benefits as a CRM for your company? Learn how the most successful Inbound Marketing tool will help you. Click here and download our free course. Lead tracking how to do it right and generate sales Lead tracking with lead scoring and lead nurturing To individual email list organize the entire lead tracking process, we are going to use two marketing techniques: lead scoring and lead nurturing. Lead scoring Lead scoring consists of assigning a value (usually numerical) to each of the leads that we have generated . In turn, this score helps us to know what state each lead is in and decide the next steps to take. Lead Scoring - Tracking leads how to do it right and generate sales The score of each lead is decided by a lead scoring algorithm , which takes into account the client's interest in our brand and their degree of correspondence with the ideal client or buyer person . Ideally, each brand should develop its own lead scoring algorithm. For example, we can take into account the demographic information that the lead has provided through a form, the actions they have carried out on our website or their interactions with the brand in other channels.