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Reyad Khan
Jul 16, 2022
In Welcome to the Forum
Partnering with influencers who connect with your brand and are a part of your demographic will help you increase brand awareness and specifically reach audiences that are more likely to purchase and be interested in your brand. There’s also a common misconception that having an effective influencer marketing strategy is unachievable for Real Estate Photo Editing smaller businesses because they can’t afford to partner with the biggest names in the influencer world, but that’s not necessarily the case. Micro-influencers, which are influencers that have under 50k followers, are drastically less expensive to partner with (many even accept to partner for free so long as they are provided with the products) and have shown to often have a high ROI due to their focus on a specific niche, as and their community engagement. Diversity and inclusion are also very important factors to consider when selecting both models and influencers to represent your brand, particularly in the beauty industry. Having a diverse group from different ethnic backgrounds, body shapes, and even gender identities can be a great way to showcase your brand’s inclusivity. A great example of a brand that’s focused on diversity and is continuously growing in success is Fenty Beauty, which heavily focuses on including people of all cultures and looks, which is amazing to see and experience, from a consumer perspective. 5. Promotions and Giveaways on Instagram Sometimes, it can be difficult to get consumers to commit to purchasing a product from your brand, especially for the first time in such a saturated market. However, offering special promotional discounts on occasion, allow for those consumers who were on the fence prior to being further motivated to purchase what they previously had their eyes on. Giveaways are also a great way to increase exposure and engagement by setting up specific rules to qualify. For instance, to be considered the winner, a consumer just like the post, follow the brand, tag a friend in the comments, and post the giveaway on their Instagram story. All these requirements work to increase your brand’s engagement which will reward your brand by being boosted by the Instagram algorithm, and work to increase brand awareness by bringing new viewers to your brand’s profile. After all, the end goal is to build a community! Wrapping Up We’ve established that the beauty and cosmetics industry is quite large; there are many competitors, but there are also just as many opportunities. The Bold x Collective marketing team is here to help beauty brands in need of some further guidance. By specializing in digital marketing, and having years of experience in the industry, Bold x Collective understands the importance of growing your brand’s digital presence. Also check our brand new fashion and retail marketing agencies in Canada directories if you’re looking for one.5 Reasons Why Blogs Are Still a Great Content Source There are many misconceptions when it comes to blogging. Some people think that it’s a dead form of marketing or that it can’t help your business grow, while others give up after one or two posts fail to go viral.
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Reyad Khan

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